The Prince and Me: Q&A with Brand Guru Daniel Poskitt

Dan is one of our full-time studio members, and what a joy he is to have around the space. He's a graphic designer and brand identity guru, and he's always up for a game of ping pong or a chat over lunch. Check out his stellar work on Dan's website.

Tell us about yourself and what you do!

My name is Daniel Poskitt, I’m a graphic designer and I specialise in brand identity. 

How did you become interested in design? 

I don’t think there was ever a moment when I became interested in design, it’s just always been that way. I remember doing title pages for classmates in Year 1 and I’m still doing them. I was one of those kids who could draw. 

Your business is focused on having clients work directly with the people doing the work! How do you find this different from working in big, more impersonal agencies?

It’s easier to discuss plans with the people who will implement them and problems with the people who will help you solve them. It’s more efficient to deal directly with the person who actually does the work – it’s quicker, most cost effective, and dollar for dollar the results are better. The added bonus is that a clients’ job won’t ever get flicked to the junior, every job gets the attention it deserves.

What is your ultimate creative dream? 

To think and it just happens.

What do you use the space at Nauti Studios for? 

I have my computer there and I find it a very creative place to be. The people are awesome and like-minded so there’s also a social element to it. I love the rawness and character of the building, the old furniture and quirky bohemian style. It’s something big ad agencies try to do but never get right. 

What’s your favourite part about the space at Nauti? 

It’s the constitution, it’s Mabo, it’s justice, it’s law, it’s the vibe and aah no that’s it, it’s the vibe

What’s the wackiest design you’ve ever worked on? 

I once designed a tie pin for Prince Charles and the approval process was crazy. You think corporate approvals are bad, you should try the Royal Family. It had to be signed off by 25 people! Luckily, there were no changes.

We have a ping pong table here at Nauti – are you any good? 

Not too bad, I’ve improved a lot over the past few months.

(NB: Dan is modest. He's a fiend. In my first week at Nauti, he beat me 11-1. Slaughtered.)

If you were a sea creature, which would you be?

A killer whale. 

Finally, are you nauti or nice? ;) 

Nauti